Brazil: market data and opportunities
Brazilian Key actors
Presented by Ana Seidl, Juliana Brito and Rafael Teixeira
Brazil counts more than 100 millions video game players, how do you reach them ? What are the market specificities and opportunities? During this round table, our 3 Brazilian guests will share their precious experience and knowledge.
With over 12 years of experience, Ana Seidl is a digital marketing expert, specialized in the video game and Esports sectors. She focuses on helping brands to connect with their audiences through strategic advertising and influencer collaborations. Currently working at RedButton, she leads marketing efforts that drive engagement and growth for her customers.
Rafael Lontra is a seasoned video game developer with over a decade of experience in the industry. He founded Mito Games in Brazil, a studio known for its innovative and engaging games. In 2023, Rafael moved to Belgium to pursue a Master’s degree in Game Design, further honing his skills and expanding his horizons. During his time in Belgium, he established Myth Jeux, a new game development company that continues to push the boundaries of creativity and technology. Rafael’s work is characterized by a passion for storytelling and a commitment to delivering high-quality gaming experiences. His journey from Brazil to Belgium reflects his dedication to the craft and his ambition to make a global impact in the world of video games.
CEO and co-founder of Indie Hero and Game Jam Plus, fellow YLAI and with experience in companies such as DLR, PTB and Empodera. Participated in the acceleration programs of Startup Farm, Inovativa Brasil and Shell Iniciativa Jovem. She is also a pitch and business mentor at events such as NASA talks, entrepreneurial DNA, startup weekend, Inovativa Brasil.
