Art & Creativity : How the use of strong local cultural content can bring creativity to video game development and reach an international audience
Amélie Fabre (France)
Passionate about digital, Amélie’s career has given her rich and varied experiences: From a job of product owner in a small company, learning to manage limited resources while meeting user needs, to business analyst in a multinational, where she gained a deeper understanding of global markets and complex environments.
The turning point came during a trip to Dakar, where she discovered a continent full of potential, with talents and opportunities often underestimated. That moment reshaped her professional vision, sparking a personal mission to contribute to the development of African economies.
Today, at Gara, where she also handles marketing, Amélie is in close contact with their users, analyzing their behaviors and anticipating future challenges. Her goal is to craft solutions that address these needs while positioning Gara to successfully penetrate new markets, particularly in Africa.
His talk will focus on the creation of local cultural content and how video games as a medium can help to disseminate it around the world. But also, how this content with a strong cultural identity can help create new and interesting gaming experiences for gamers around the world.
Masseka Game Studio, founded by Teddy Kossoko, is the first video game studio based in Europe creating contents based only on African cultures, facts and histories. To strengthen immersion, Masseka works with ethnologists and historians in Africa and France.
Kissoro Tribal Game, the first game of the studio has been a worldwide success. More than 250 articles in national and international media, reports on many TV channels, more than 6,000 downloads in 3 weeks.
