{"id":7486,"date":"2024-10-09T16:21:47","date_gmt":"2024-10-09T14:21:47","guid":{"rendered":"https:\/\/meetandbuild.eu\/2024\/?p=7486"},"modified":"2024-10-09T16:29:14","modified_gmt":"2024-10-09T14:29:14","slug":"business-marketing-masahiko-murakami","status":"publish","type":"post","link":"https:\/\/meetandbuild.eu\/2024\/business-marketing-masahiko-murakami\/","title":{"rendered":"Business &amp; Marketing : How can a Western studio reach Japanese gamers?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7486\" class=\"elementor elementor-7486\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9503dc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"9503dc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d814719\" data-id=\"d814719\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f7820a elementor-widget elementor-widget-heading\" data-id=\"7f7820a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business &amp; Marketing : How can a Western studio reach Japanese gamers? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-v1gb8tn elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"v1gb8tn\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ae65ec\" data-id=\"0ae65ec\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ed05de elementor-widget elementor-widget-image\" data-id=\"1ed05de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"700\" src=\"https:\/\/meetandbuild.eu\/2024\/wp-content\/uploads\/2024\/09\/Masahiko-Murakami.jpg\" class=\"attachment-full size-full wp-image-7481\" alt=\"\" srcset=\"https:\/\/meetandbuild.eu\/2024\/wp-content\/uploads\/2024\/09\/Masahiko-Murakami.jpg 600w, https:\/\/meetandbuild.eu\/2024\/wp-content\/uploads\/2024\/09\/Masahiko-Murakami-257x300.jpg 257w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a7170cb\" data-id=\"a7170cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb08c38 elementor-widget elementor-widget-heading\" data-id=\"fb08c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Masahiko Murakami (Japan)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d90f1 elementor-widget elementor-widget-heading\" data-id=\"93d90f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Masahiko Murakami is the organiser of BitSummit, Japan's most important indie games show. Masahiko will be present the local indie game market and advise Western studios interested in distributing their games in Japan.\n\n\nAfter graduating from a Japanese design college in 2002, he moved to the United States, where he  graduated from the San Francisco Academy of Art University Illustration Department in 2007. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14dc661 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"14dc661\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-53b88a7\" data-id=\"53b88a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-959a142 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"959a142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-google elementor-animation-shrink elementor-repeater-item-7ca540f\" href=\"https:\/\/skeletoncrew.co.jp\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Google<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-google\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-shrink elementor-repeater-item-2629fd9\" href=\"https:\/\/www.linkedin.com\/in\/masahiko-murakami-scs\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6827b1d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"6827b1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd11f47\" data-id=\"bd11f47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52e37d4 elementor-widget elementor-widget-text-editor\" data-id=\"52e37d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">He was involved in multiple game titles as a concept artist before moving back to Japan in 2009. From there, he joined VITEI as an artist, and went on to become CEO of Vitei BACKROOM in 2015. The year after, he created <\/span><a href=\"https:\/\/skeletoncrew.co.jp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Skeleton Crew Studio<\/span><\/a><span style=\"font-weight: 400;\">,an indie game studio in Kyoto. With game development technology at its core, he is currently developing VR\/AR and other content while taking on new challenges in various fields such as urban development and event production.<\/span><\/p><p><span style=\"font-weight: 400;\">Japan is known for its famous studios and their cult games, but more and more smaller creators and studios are producing innovative and original independent games. They are following a trend in the Japanese public, which can also be seen elsewhere in the world, in search of new gaming experiences. This trend is also an opportunity for international independent studios to find a new audience, but only if they take into account the characteristics of the local market.<\/span><\/p><p><span style=\"font-weight: 400;\">For his second participation in Meet &amp; Build, Masahiko will be presenting Project 404, a centre for video game creators which opened in July in Shibuya \/ Tokyo. Located in the new Sakura shopping mall, the centre showcases Japanese independent games and their creators, as well as those from other countries. Wallonia, thanks to its partnership with WALGA, was the first to present non-Japanese games at the inauguration.\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-161e7b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"161e7b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f5dbfe6\" data-id=\"f5dbfe6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adfcf4d elementor-widget elementor-widget-text-editor\" data-id=\"adfcf4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Share this post<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dac9dd1\" data-id=\"dac9dd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffec0f3 elementor-grid-0 elementor-widget elementor-widget-wpr-sharing-buttons\" data-id=\"ffec0f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-sharing-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-sharing-buttons elementor-grid wpr-sharing-official wpr-sharing-label-off wpr-sharing-label-tr\"><div class=\"elementor-grid-item\"><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/meetandbuild.eu\/2024\/business-marketing-masahiko-murakami\/\" class=\"wpr-sharing-icon wpr-sharing-facebook-f\" title=\"\" target=\"_blank\"><i class=\"fab fa-facebook-f\"><\/i><\/a><\/div><div class=\"elementor-grid-item\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/meetandbuild.eu\/2024\/business-marketing-masahiko-murakami\/\" class=\"wpr-sharing-icon wpr-sharing-twitter\" title=\"\" target=\"_blank\"><i class=\"fab fa-twitter\"><\/i><\/a><\/div><div class=\"elementor-grid-item\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/meetandbuild.eu\/2024\/business-marketing-masahiko-murakami\/&amp;title=Business &amp; Marketing : How can a Western studio reach Japanese gamers?&amp;summary=Masahiko Murakami is the organiser of BitSummit, Japan&#039;s most important indie games show. Masahiko will be presenting the Japanese indie game market and advising Western studios wishing to distribute their games there.\n\nAfter graduating from a Japanese design college in 2002, he moved to the United States, where he  graduated from the San Francisco Academy of Art University Illustration Department in 2007. &amp;source=https:\/\/meetandbuild.eu\/2024\/business-marketing-masahiko-murakami\/\" class=\"wpr-sharing-icon wpr-sharing-linkedin-in\" title=\"\" target=\"_blank\"><i class=\"fab fa-linkedin-in\"><\/i><\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Masahiko Murakami is the organiser of BitSummit, Japan&rsquo;s most important indie games show. Masahiko will be presenting the Japanese indie game market and advising Western studios wishing to distribute their games there.<\/p>\n<p>After graduating from a Japanese design college in 2002, he moved to the United States, where he  graduated from the San Francisco Academy of Art University Illustration Department in 2007. <\/p>\n","protected":false},"author":4,"featured_media":7481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"narrow-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[287],"tags":[],"class_list":["post-7486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-marketing"],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/meetandbuild.eu\/2024\/wp-content\/uploads\/2024\/09\/Masahiko-Murakami.jpg",600,700,false],"thumbnail":["https:\/\/meetandbuild.eu\/2024\/wp-content\/uploads\/2024\/09\/Masahiko-Murakami-150x150.jpg",150,150,true],"medium":["https:\/\/meetandbuild.eu\/2024\/wp-content\/uploads\/2024\/09\/Masahiko-Murakami-257x300.jpg",257,300,true],"medium_large":["https:\/\/meetandbuild.eu\/2024\/wp-content\/uploads\/2024\/09\/Masahiko-Murakami.jpg",600,700,false],"large":["https:\/\/meetandbuild.eu\/2024\/wp-content\/uploads\/2024\/09\/Masahiko-Murakami.jpg",600,700,false],"1536x1536":["https:\/\/meetandbuild.eu\/2024\/wp-content\/uploads\/2024\/09\/Masahiko-Murakami.jpg",600,700,false],"2048x2048":["https:\/\/meetandbuild.eu\/2024\/wp-content\/uploads\/2024\/09\/Masahiko-Murakami.jpg",600,700,false]},"uagb_author_info":{"display_name":"elisa","author_link":"https:\/\/meetandbuild.eu\/2024\/author\/elisa\/"},"uagb_comment_info":0,"uagb_excerpt":"Masahiko Murakami is the organiser of BitSummit, Japan's most important indie games show. Masahiko will be presenting the Japanese indie game market and advising Western studios wishing to distribute their games there. After graduating from a Japanese design college in 2002, he moved to the United States, where he graduated from the San Francisco Academy\u2026","_links":{"self":[{"href":"https:\/\/meetandbuild.eu\/2024\/wp-json\/wp\/v2\/posts\/7486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/meetandbuild.eu\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/meetandbuild.eu\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/meetandbuild.eu\/2024\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/meetandbuild.eu\/2024\/wp-json\/wp\/v2\/comments?post=7486"}],"version-history":[{"count":11,"href":"https:\/\/meetandbuild.eu\/2024\/wp-json\/wp\/v2\/posts\/7486\/revisions"}],"predecessor-version":[{"id":7925,"href":"https:\/\/meetandbuild.eu\/2024\/wp-json\/wp\/v2\/posts\/7486\/revisions\/7925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/meetandbuild.eu\/2024\/wp-json\/wp\/v2\/media\/7481"}],"wp:attachment":[{"href":"https:\/\/meetandbuild.eu\/2024\/wp-json\/wp\/v2\/media?parent=7486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/meetandbuild.eu\/2024\/wp-json\/wp\/v2\/categories?post=7486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/meetandbuild.eu\/2024\/wp-json\/wp\/v2\/tags?post=7486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}